The rise, fall, and remarkable return of Hummer
Hummer’s story is unique in the automotive industry.
Born from warfare, the vehicles it made available to civilians were developed with a single use case in mind: Off-roading. This approach to designing an SUV turned Hummer into a brief cult in the early years of the 21st century before it became something of a pariah only a few years later.
An array of factors converged to annihilate the carmaker in 2010 but, a decade later, it’s primed to make an unlikely comeback as a champion of electric technology. Join us for a look at where Hummer comes from, its numerous highs and lows and where it’s allegedly going. Continue reading in the gallery above.
© General Motors
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