The rise, fall, and remarkable return of Hummer

The rise, fall, and remarkable return of Hummer

Hummer’s story is unique in the automotive industry.

Born from warfare, the vehicles it made available to civilians were developed with a single use case in mind: Off-roading. This approach to designing an SUV turned Hummer into a brief cult in the early years of the 21st century before it became something of a pariah only a few years later.

An array of factors converged to annihilate the carmaker in 2010 but, a decade later, it’s primed to make an unlikely comeback as a champion of electric technology. Join us for a look at where Hummer comes from, its numerous highs and lows and where it’s allegedly going. Continue reading in the gallery above.

© General Motors


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