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PETA cancels star-studded ‘I’d Rather Go Naked Than Wear Fur’ campaign

PETA cancels star-studded ‘I’d Rather Go Naked Than Wear Fur’ campaign

Christy Turlington was one of the first celebrities to pose nude for PETA’s anti-fur campaign. (Photo: PETA)

People for the Ethical Treatment of Animals (PETA) is ending its classic celebrity-backed “I’d Rather Go Naked Than Wear Fur” campaign to pivot toward the wool, leather, and exotic skin industries.

We’d Rather Go-Go Naked Than Wear Fur!” on a concert tour. But when Dan Mathews, PETA’s senior vice-president of campaigns, and a friend visited Tokyo in 1992 to protest a fur convention, the slogan took on a life of its own.’ data-reactid=”33″>A spokesperson for PETA tells Yahoo Lifestyle that in 1990, the organization worked with the all-female group The Go-Gos, who posed nude holding a banner that read, “We’d Rather Go-Go Naked Than Wear Fur!” on a concert tour. But when Dan Mathews, PETA’s senior vice-president of campaigns, and a friend visited Tokyo in 1992 to protest a fur convention, the slogan took on a life of its own.

“We were desperate to protest but were told that Japanese protesters just handed out leaflets,” Mathews tells Yahoo Lifestyle. “So we thought, ‘How can two people make a splash?’ We pretended we were a stripper couple who had flown to Tokyo to protest in our underwear.”

Pamela Anderson posed nude for PETA, giving fur the “cold shoulder.” (Photo: PETA)

Pink’s “I’d Rather Go Naked Than Wear Fur” PETA campaign was posted in New York City’s Times Square. (Photo: PETA)

Tommy Lee stripped down for a classic PETA ad opposing the use of mink. (Photo: PETA)

Queen Elizabeth’s vow to stop wearing real fur on new clothing items, designers like Donatella Versace declaring fur dated, Macy’s decision to stop selling fur, and California’s fur ban. “We now want success in other areas — there is more work to be done,” he tells Yahoo Lifestyle, adding, “Fur is passé.”’ data-reactid=”100″>Mathews says fur usage has recently declined in popular culture, pointing to Queen Elizabeth’s vow to stop wearing real fur on new clothing items, designers like Donatella Versace declaring fur dated, Macy’s decision to stop selling fur, and California’s fur ban. “We now want success in other areas — there is more work to be done,” he tells Yahoo Lifestyle, adding, “Fur is passé.”

Jennifer Lopez’s Super Bowl half-time costumes, which contained 40,000 red-white-and-blue sewn feathers (as her stylist Mariel Haenn revealed) to depict the American and Puerto Rican flags. “This flag could have been flown without killing birds,” tweeted PETA. “Dozens of birds were KILLED for this.”’ data-reactid=”103″>PETA recently protested one of Jennifer Lopez’s Super Bowl half-time costumes, which contained 40,000 red-white-and-blue sewn feathers (as her stylist Mariel Haenn revealed) to depict the American and Puerto Rican flags. “This flag could have been flown without killing birds,” tweeted PETA. “Dozens of birds were KILLED for this.”

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