Conor McGregor pockets run deep outside the octagon.
The 31-year-old MMA fighter, who will face Donald “Cowboy” Cerrone on Saturday night in Las Vegas (10 PM; ESPN+ PPV), has expanded his budding empire over the years, with a whiskey venture — which raked in $980 million in its first year — and a fashion line, August McGregor, which nets an estimated $65.3 million worth of profits per year, according to The Sun.
“There are two things I really like to do and that’s whoop ass and look good,” McGregor is quoted on the label’s official site.
He has been doing more of the latter lately. McGregor has been criticized in recent years for letting his outside interests take away from his UFC priorities. He has only fought in UFC once — a humbling loss to Khabib Nurmagomedov — since his November 2016 win over Eddie Alvarez at UFC 205, which made him the first fighter to hold two championship belts simultaneously.
He has not been going poor in the interim, though.
Launched in 2018, August McGregor is a collaboration between McGregor and designer David Heil, whose celebrity clients have included Kobe Bryant, Brad Pitt, and Elon Musk.
“I credit David [Heil] with creating the look that has become a signature of mine and there’s no other person I know who understands how fashion can change a person — physically, mentally and emotionally,” McGregor has previously said, per The Sun.
In addition to apparel, McGregor is also involved in the booze business, namely his Proper No. Twelve whiskey. McGregor and his team are said to have crafted the blend at the oldest whiskey distillery in Ireland, according to the brand’s site.
“I come from a place called Crumlin, in Dublin 12,” he previously said of the name. “It’s a place dear to my heart. It’s where I learned how to fight, it made me who I am today.”
The whiskey’s release in 2018 ignited a frenzy among fans, with a store in Ireland limiting purchases to two bottles per customer.
The fighter appeared to tout his bank account last August on Instagram, claiming he became a “billionaire.”
“The King Mandingo. I fought for billionaires and then became one myself,” he wrote at the time.
In addition to his products, McGregor also made an estimated $15 million from endorsements — including Budweiser, Burger King, and Reebok — Forbes reported last July.
He is reportedly worth an estimated $120 million.