NBA All-Star Game ratings up 8% over last year
Ratings were also up 56% in host city Chicago, per Nielsen data.
Boosted by a new format and pregame coverage including emotional tributes to Kobe Bryant, the 2020 NBA All-Star Game saw an 8% increase in TV ratings compared to a year ago, TNT announced Monday.
Team LeBron squeezed out a thrilling 157-155 win over Team Giannis in the game, which averaged 7.3 million viewers across TNT and a simulcast on TBS, according to Nielsen Media Research data. Viewership across the country peaked at an average of 8 million viewers during the commercial-free fourth quarter.
In Chicago, which hosted the weekend celebration, the game recorded a 7.9 household rating. That’s a 56% increase from a year ago, even though the struggling Bulls didn’t have an All-Star for the third consecutive season.
Pregame coverage, which included tributes to the late Bryant, saw a 19% increase over last year. For the second straight night, TNT’s NBA All-Star Weekend coverage was the most-watched program across all of cable television.
Source : Satchel Price Link