iPhone: Why We Can’t Enough After All of These Years

iPhone: Why We Can’t Enough After All of These Years

Kalle Lyytinen

Technology,

An amazing smartphone that has transformed our world. 

When the iPhone emerged in 2007, it came with all the promise and pomp of a major Steve Jobs announcement, highlighting its user interface and slick design as key selling points.

We know now that the iPhone transformed the mobile phone business, the internet economy and, in many ways, society as a whole. But technically speaking, the iPhone was not very innovative.

Apple CEO Steve Jobs introduces the first iPhone.

Its software and the interface idea were based on the iPod, which was already reinventing the digital music industry. Touchscreens had appeared on earlier phone and tablet models, including Apple’s own Newton. And top-line Nokia phones had more memory, better cameras and faster mobile connectivity. What made the iPhone transformative was the shift in concept underpinning the entire iPhone project: Its designers did not create a telephone with some extra features, but rather a full-fledged hand-held computer that could also make calls and browse the internet.

As a scholar of management, design and innovation, I find it hard to predict what the next truly revolutionary technological development will be. In the 10 years since the launch of the iPhone, so much about modern life, commerce and culture has changed. In part that’s because the iPhone, and the smartphone boom it spurred, created a portable personal technology infrastructure that’s almost infinitely expandable. The iPhone changed the game not because of its initial technology and cool user interface but rather as a result of its creators’ imagination and courage.

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