To get in touch with celebs such as Ellen DeGeneres, Amy Schumer and The Jonas Brothers, you’ll no longer need to have your people call their people.
Stars have been giving out their phone numbers like candy on Instagram lately. But there’s a catch.
“This is a phone number where I can respond and also let you know what I’m up to,” wrote Schumer in an Instagram post from November 10. “I hope you join my community!”
“Yes it’s me,” posted comedian Whitney Cummings last month on Instagram. “I can send you a message when I’m coming to your town to perform . . . and directly send you any other updates that you may miss because you’re watching Succession. Trust me. You want this.”
Here’s the catch: These aren’t their actual digits. They’re using a new service called Community, which lets customers set up a separate phone line which they can use to discreetly interact with fans, including calls and texts.
“Imagine texting with artists, celebrities, visionaries — the leaders you respect and admire — the same way you do with your mom or best friend,” the Community website states. “Imagine texting with your fans, supporters, or patrons that very same way, with smart, powerful tools to help you engage in direct, meaningful communication. At scale.”
The company, founded by CEO Matthew Peltier and CPO Josh Rosenheck, launched in July, and has already enlisted the likes of Jennifer Lopez, Karlie Kloss, Kerry Washington and Ryan Seacrest, among others. Though there’s currently a waitlist for the common folk to sign up, millions have reportedly already hit up their favorite entertainers.
The service works by supplying a unique 10-digit phone number which is tied to an exclusive messaging app, allowing celebs to keep their fan mail separate from standard texts and DMs. All fans have to do is text the number from their preferred messaging service — and wait.
Some celebs are already putting the function to good use. Earlier this month, CNN reported that Ashton Kutcher bought shoes for an entire cross-country team in McAllen, TX after one of the runners’ mothers got a hold of Kutcher’s Community contact.
Texans footballer J.J. Watt also joined Community this week, telling his fans on Twitter, “I thought it was interesting, so I figure I’m going to try it.”
“I’m not sure if it’s going to be awesome,” Watt continued in the video post. “I’m not sure if I’m going to get to anybody. So I’m going to give it a shot.”
Via her Community line, The Post rang Schumer, whose automated reply invited us to text her instead. Whatever happened to picking up a phone?