Box Office: ‘Downton Abbey’ Reigns Over ‘Ad Astra,’ ‘Rambo: Last Blood’ With $31 Million Debut – Variety
In a box office win fit for a queen, Focus Features’ “Downton Abbey” ruled over the competition in North America.
The big-screen continuation of the popular British TV show beat expectations with $31 million when it debuted in 3,079 theaters, setting a new opening weekend record for the specialty studio. “Downton Abbey” easily surpassed fellow newcomers “Ad Astra” and “Rambo: Last Blood,” which are in a close race for second place.
Overseas, the royal period drama has collected $41 million to date for a worldwide tally of $61.8 million. Series creator Julian Fellowes wrote “Downton Abbey,” while Michael Engler directed. Much of the cast from the TV show — including Hugh Bonneville, Elizabeth McGovern, Michelle Dockery and Maggie Smith — returned for the film adaptation. “Downton Abbey” now ranks as the biggest opening weekend from a specialty studio in the last decade, as well as the second-best start for specialty fare behind The Weinstein Company’s “Inglourious Basterds” ($38 million).
Moviegoers, consisting mostly of older females, awarded the film with an A CinemaScore — the highest grade among this weekend’s new offerings. For comparison, “Ad Astra” landed a B- and “Rambo: Last Blood” secured a B. As for “Downton Abbey,” 74% of ticket buyers were female and 60% were over the age of 35.
“Audiences were clearly ready to come back to Downton and visit the Crawleys and all the familiar faces upstairs and downstairs,” said Lisa Bunnell, Focus Features president of distribution. “At its core, it’s a story about family and audiences, both original fans and newcomers, are uplifted by that laughter and joy of the film. We’re thrilled to be a part of something that began nearly 10 years ago with our friends and colleagues at NBC International and Carnival Films, and to have it remain with the NBCUniversal family with us now and do so well is amazing.”
Meanwhile, “Ad Astra” looks to have pulled slightly ahead of “Rambo: Last Blood” in North America, arriving on the higher end of projections with $19.2 million from 3,450 venues. Still, the astronaut drama starring Brad Pitt and directed by James Gray will need to have a long journey in multiplexes to justify its $80 million price tag. “Ad Astra” also launched at the international box office with $26 million for a global start of $45.2 million.
“We’re encouraged by the weekend result,” said Cathleen Taff, Disney’s president of global distribution. “The combination of the talent of James Gray and Brad Pitt became a must-see cinematic experience.”
Audiences who ventured to watch “Ad Astra” in theaters opted to see it in the best possible quality. Imax screens accounted for $4 million of ticket sales, representing 20% of domestic box office receipts. International markets contributed another $2.6 million for a global gross of $6.6 million. Of inaugural weekend crowds, 54% were male and nearly 75% were above 25 years old.
“Ad Astra” follows Roy McBride (Pitt), an astronaut on a mission across time and space to uncover the truth about his missing father. Tommy Lee Jones, Ruth Negga, Liv Tyler and Donald Sutherland round out the cast.
Though “Rambo: Last Blood” was forecasted to lead box office charts, the final chapter in Sylvester Stallone’s action franchise should finish the weekend in third place. (The official order could change when final numbers are tallied on Monday.) The film earned $19.015 million from 3,618 locations, in line with studio expectations and slightly ahead of 2008’s “Rambo” ($18.2 million), the latest entry in the series to grace the silver screen. Adrian Grunberg directed the film, which was co-written by Stallone.
“Rambo: Last Blood” is expected to be Stallone’s final go-around as John Rambo, a character first introduced to audiences in the 1980s. To no surprise, older men accounted for majority of opening weekend crowds: 66% of opening weekend crowds were male, while 42% were over the age of 30.
After two weeks atop domestic box office charts, Warner Bros.’ “It: Chapter Two” slid to No. 4. The sequel, based on Stephen King’s terrifying novel, pulled in $17.2 million during its third outing for a domestic tally of $179 million.
Rounding out the top five is STX’s “Hustlers” with $17 million, an especially promising figure considering three new films debuted this weekend. After two weeks of release, “Hustlers” has amassed $62 million in North America and $9.84 million overseas for a worldwide haul of $72 million. The film — directed by Lorene Scafaria and starring Jennifer Lopez, Constance Wu, Keke Palmer and Lili Reinhart — cost $20 million to produce.
Not all holdovers were as fortunate. Warner Bros.’ “The Goldfinch” plummeted to No. 15, scraping together just $760,000 from 2,542 theaters during its second weekend in theaters. Ansel Elgort stars in the movie adaptation of Donna Tartt’s Pulitzer Prize-winning novel, which has made $4.5 million to date. Though Amazon Studios co-financed “The Goldfinch,” the $45 million film still stands to be a big money loser for Warner Bros.
More to come…
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