Amazon to open a new grocery store, report says

Amazon to open a new grocery store, report says

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Months after reports surfaced that Amazon would be opening a new set of supermarkets, the e-commerce giant has reportedly said it will be opening a new grocery store in Los Angeles.  

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The e-commerce giant has said it will be opening a store in the Woodland Hills community sometime next year, according to news site CNET.

Amazon wouldn’t say if the grocery would be a stand-alone or the start of a new chain, according to CNET, or what it would be called, but it did confirm that it would not be part of Whole Foods, the grocery chain Amazon bought for $13.7 billion in 2017.

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Amazon could not be immediately reached for comment.

Roughly eight months ago, the Wall Street Journal reported that Amazon was negotiating to open supermarkets in several cities.

While the news didn’t cause quite the same tremors as Amazon’s purchase of Whole Foods two years ago, it did spark speculation about how the e-commerce company that upended the retail sector by speeding up the shift to online shopping might grab an even greater perch in the $750-billion grocery space.

Unlike Whole Foods, still largely known for its select foods and high prices, new Amazon markets were expected to offer different, more affordable offerings, and compete more directly with Walmart, the biggest grocery seller in the U.S., as well as Target. 

Amazon has previously introduced in a handful of cities a new grocery concept dubbed Amazon Go, where customers can pick up food items, scan an app, then walk out without dealing with a cashier. And Amazon shoppers can get groceries delivered through its Amazon Fresh option.

Last month, Amazon announced free food delivery from Amazon Fresh as well as Whole Foods for some members of its Prime service, which carries an annual fee of $119.

The company had been charging $14.99 a month for the food delivery option as compared to Walmart, which has an annual $98 fee for a similar service. Target, meanwhile, charges $14 a month for its partnership with the delivery company Shipt, or $99 annually.

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This article originally appeared on USA TODAY: Amazon reportedly will be opening a new grocery store, and it’s not Whole Foods


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